Newfields (Indianapolis Museum of Art) Holiday Lights
The Indianapolis Museum of Art asked 3. Fromme Design to collaborate with them on creating an engaging, compelling, and unique winter holiday light display. Fromme faciliated a planning and design process involving interdepartmental and interdisciplinary staff to achieve a creative and fully curated experience aligned with the IMA's identity and brand. Winter Lights celebrates the beauty of the historic estate-era landscape while encouraging visitors to discover and appreciate new facets of the gardens and museum.
The show opened in 2017 to enthusiastic response and exceeded visitation expectations.
Photos courtesy of Newfields